B. VOC (E-Commerce & Digital Marketing)

The term Electronic commerce (or E-Commerce) refers to the use of an electronic medium to carry out commercial transactions. It is a 3 year undergraduate course comprises 6 semesters.

Digital marketing for ecommerce businesses is extremely effective to catch attention and convert prospects to customers. With a combination of various tools and strategies, you can attract prospective customers. It includes E-mail Marketing, Facebook Marketing, Twitter Marketing, YouTube Marketing, Quora Marketing, PPC, Adsense Marketing, Mobile Marketing, etc.

Programme Outcome:
  • Entrepreneurial skills and knowledge needed to develop start-up businesses
  • Exercise practice-oriented teaching based on case studies and real-world examples
  • Key skills on strategic decisions, regarding innovation and technology management,
  • How to leverage new models in business and e-commerce to increase profitability
  • Successful social media and digital marketing techniques
  • Real-world application of digital marketing and e-commerce methods
  • How to market yourself and your products more effectively & efficiently
  • Gain an understanding on the importance of security, privacy, and ethical issues as they relate to E-Commerce

Future Specialization –

  • M.Sc. IT/CS
  • MCA
  • MBA

START ON 12/7/2019
DURATION 3 Years
LEVEL Graduate
ELIGIBILITY 10+2 (All Streams) of CBSE or equivalent board
COURSE OUTCOMES Website Developer/ Graphic Designer, Search Engine Marketing Associate, Software Developer, Social Media Manager, Social Media Marketing, Web Solution Developer
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