Guest Lecture on ‘Design Thinking and Entrepreneurship’

Jalandhar, Oct 10, 2019: A Guest Lecture on ‘Design Thinking and Entrepreneurship’ was organised on 10 October 2019 by the Entrepreneurship Development Cell in the College. The Resource Person, Mr Ranen Das is an IIM Graduate and Founder of Ixora Tech Consulting Services Pvt. Ltd., Mumbai. The interactive lecture was attended by the faculty and students of Design, Applied Arts, Multimedia and students of the Entrepreneurship Development Cell.

Mr Das emphasised that for a great Design it is important to follow a Process that includes Empathy, Definition, Ideation, making Prototype and then, actually testing the design. The audience was made aware of the importance of the Intellectual Property Rights, Patent Filling and Processing, Copyright and Industrial Design Registration. The Resource Person discussed about the Product Incubation and ways to commercialize the product, significance of Smart Classrooms and Automation in today's time. The lecture was very meaningful and resulted in a brilliant interaction and an outstanding learning experience.

College Principal, Dr Sucharita Sharma, put forth her views said that in this era of startups it is important for students to be aware about Patent Policies, Intellectual Property Rights, etc. She appreciated the efforts of Prof. M.J. Kalra, Dean-EDC, for leading students towards fruitful activities which will help in shaping their career.

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